The real estate industry is a highly competitive
industry. Brokers/agents and salespeople compete
to secure listings, and compete to find successful
buyers for transactions. At the same time, brokers/agents
and salespeople co-operate on a regular basis
to successfully sell real estate. The tug-of-war
between co-operation and competition can create
opportunities for anti-competitive activity. Sensitivity
to competition law issues is a business necessity.
The competition “cure” for real estate
is in the measures Brokers, agents, salespeople
and Boards can take to make sure there is compliance
with competition laws in their daily business.
This involves a compliance program implemented
in day-to-day practice by the individuals it governs.
Ignorance of the law is no excuse. Brokers and
agents should institute an office compliance program,
because they may be held responsible for the actions
of their salespeople. They should also ensure
there is monitoring of the implementation of the
compliance program.
With knowledge and understanding of the laws
comes the freedom to actively pursue legitimate
business opportunities. There are many valuable
services a REALTOR® or real estate company provides,
and promotion and marketing of those services
can translate into listing and selling advantages.
They can also enhance the professional aspects
for consumers in dealing with a REALTOR®.
Like more information about competition issues?
Please contact The Canadian Real Estate Association
at info@crea.ca,
or 613-237-7111.
Are you confident you know competition policies?
Try the on-line Compliance Test that’s included
in this website.
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